'The War of the Worlds was an episode of the American radio drama anthology series Mercury Theater on the Air. It was performed as a Halloween episode of the series on October 30, 1938 and aired over the Columbia Broadcasting System radio network. Directed and narrated by Orson Welles, the episode was an adaptation of H. G. Wells' novel The War of the Worlds.
The first two thirds of the 60-minute broadcast was presented as a series of simulated news bulletins, which suggested to many listeners that an actual Martian invasion was in progress. Compounding the issue was the fact that the Mercury Theater on the Air was a 'sustaining show' (it ran without commercial breaks), thus adding to the dramatic effect. Although there were sensationalist accounts in the press about a supposed panic in response to the broadcast, the precise extent of listener response has been debated. In the days following the adaptation, however, there was widespread outrage. The program's news-bulletin format was decried as cruelly deceptive by some newspapers and public figures, leading to an outcry against the perpetrators of the broadcast, but the episode launched Orson Welles to fame.'(wikipedia)
Less than seventy years ago, television was barely at an experimental stage and in the United States, radio was the undisputed king of the airwaves. This is just an example of what was actually broadcast, as the people listened'...to this simulation of a news broadcast, created with voice acting and sound effects, a portion of the audience concluded that it was hearing an actual news account of an invasion from Mars. People packed the roads, hid in cellars, loaded guns, even wrapped their heads in wet towels as protection from Martian poison gas, in an attempt to defend themselves against aliens, oblivious to the fact that they were acting out the role of the panic-stricken public that actually belonged in a radio play...
...The ability to confuse audiences en masses may have first become obvious as a result of one of the most infamous mistakes in history. It happened the day before Halloween, on Oct. 30, 1938, when millions of Americans tuned in to a popular radio program that featured plays directed by, and often starring, Orson Welles. The performance that evening was an adaptation of the science fiction novel The War of the Worlds, about a Martian invasion of the earth. But in adapting the book for a radio play, Welles made an important change: under his direction the play was written and performed so it would sound like a news broadcast about an invasion from Mars, a technique that, presumably, was intended to heighten the dramatic effect.'(Transparency)
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